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This is your unique place in the world. How you portray your business and how others perceive it should line up. If they don’t then perhaps you haven’t figured out your unique brand. If you aren’t sure, then you probably need help clarifying this important step. All your marketing stems from your brand, so be sure your brand is on target so your marketing can be on target as well.
Your business needs to stand out with beautifully crafted imagery and content layout. It may be easy to rely on free computer programs to design the most important part of your business, but the imagery is often the first thing that a customer will notice. If it’s done poorly, then your customers may assume that you skimp in other areas as well. Be sure to invest in this important aspect and keep your customers eyeing you.
Words are an important part of your marketing strategy. Not just any words will do. Some words lovingly embrace customers while others cause them to flee for the hills, and it’s not as intuitive as you’d think. Each word you use has to align with your marketing strategy and stem from proven results. Ensure that your skillful language is bringing you customers.
Marketing Sales Funnels
Customers return when there is something more that you can offer. How you pull them back in for a peek of your goods is all part of the process of funneling them. Start with an irresistible offer and then add to the pot until your customers burst with excitement. Sure, it sounds easy enough, but getting customers to engage with the next level of offerings is a bit trickier than you’d think. Ensure that your pot of gold isn’t left dangling in the wind.
The digital marketplace is growing quickly, and video production is the next best way to capture your target audience. We all love to stop and watch a short clip, so you’ll want to ensure that you’ve got something great to show. Many businesses haven’t taken this leap yet, which means that you’ll already be a step ahead of the competition.
Video Distribution and SEO
We can submit your videos on up to 27 video sites including YouTube, Vimeo, Facebook, Tumblr, Flickr, Photo Bucket, Daily Motion, Syndwire, Blogger, Onlywire, Hitmission, Veoh, Twitter, LinkedIn, TypePad, Diggo, LiveJournal, ScoopIt, Instapaper, Delicious, LinkaGogo, StumpleUpon, Xing, DeviantArt, LinkedIn Groups, Blog.com, and Pocket. Our Video SEO service optimizes the description, title, and keywords for each video and includes a call-to-action link.
Social Media Marketing
Many business owners want the benefit of social media marketing, but don’t have the time or the expertise to effectively implement it for their business. We have Social Media Managers on our team who can run your social media for you – increasing engagement, driving sales, and growing your relationships with current and potential customers, clients and collaborators.
We can also provide social media training to your or your team if you prefer to manage your social media in house. In addition, we have a wide variety of social media management software that we can recommend based on the needs of your organization.
Search Engine Optimization (SEO)
If your organization provides services or products that your clients or customers might search for online, then SEO is an important tool in your marketing toolbox. We have specialists in local SEO, competitive niche SEO and Video SEO. We also have training for SEO if you prefer to manage this yourself.
Website Development and Conversion Optimization
We have a team of website developers who can develop any type of website your wish to create. We specialize in WordPress, but can develop sites on other platforms and create HTML sites as well. We also have specialists in optimizing website conversion who can run split tests on your site to increase conversion of sales and optins.
Directory Listings and Reputation Management
We have team members who can get your website listed on online directories such as Google My Business, Yelp, Yahoo, Dmoz, and many more. We also offer reputation management services to help you monitor and minimize bad reviews and publicity and increase positive reviews and publicity.
App Development and Push Notifications
We have fantastic developers on our team who can create iOS, Android, and WordPress Apps. We also have solutions that enable your mobile and desktop website visitors to opt-in with one click to receive push notifications anytime you wish to reach out to them with sales, special offers, event announcements, and new services and products.
Becoming a bestselling author can help position business owners as an authority in their niche. We can help with editing, proofreading, and formatting your book for publication. We even have ghostwriting and Book It Write Now assisted publishing (where we help your get your book written in your own words.) We can also help with bestseller campaigns on Amazon. In addition, we have training courses on publishing if you wish to do everything yourself.
We can help you with management of your online ad campaigns including Google Adwords, Facebook Ads, Instagram Ads, Pinterest Ads, and LinkedIn Advertising. We will help you determine which of these platforms best fits your business.
We have coaches on our team that specialize in helping people with learning how to be comfortable with public speaking and how to line up speaking gigs in a strategic way to help promote your business, your book, your project or anything else you wish to promote.
Podcast Setup and Management
We have specialists on our team that can help you set up and manage podcasts for your organization on many platforms including iTunes and Spreaker.
Basic WordPress security is essential. If you operate a business with a WordPress site, it needs to be made secure or your SEO (search engine optimization) could work against you. Today hacking websites is at somewhat of a golden age. Many hacking attempts for your WordPress site require very little skill and can run automatically without someone having to sit at their computer continually trying to find a way in.
All of these things take a great deal of time and strategy, and every business has different needs. Don’t take hours out of your valuable time at work and with your family to concern yourself with all of the technicalities involved – that’s what we do! Our prices are tailored for small businesses to thrive. A small investment will go a long way with BadAss.Marketing!
If you’re ready to make your business an industry leader,
CONTACT US today for your FREE Marketing Strategy Consultation Session!